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Coffee exports hit 1.4 million tons in nine months, up over 15% in volume, but value fell to just USD 6.54 billion, down over 7%. Average export price down nearly 20%. Selling more, earning less

Oct 22, 2026, Weekly data

Coffee exports hit 1.4 million tons in nine months, up over 15% in volume, but value fell to just USD 6.54 billion, down over 7%. Average export price down nearly 20%. Selling more, earning less

Coffee exports hit 1.4 million tons in nine months, up over 15% in volume, but value fell to just USD 6.54 billion, down over 7%. The average export price dropped nearly 20%. Selling more, earning less.

Fruit and vegetables went the other way: USD 7.35 billion in nine months, up nearly 20%, with expectations of reaching USD 10 billion for the full year. Durian remains the locomotive: USD 3.5 billion, up 52%, with fresh news, India has officially permitted imports of fresh Vietnamese durian.

This week's picture also includes Lam Dong pepper: nearly 5,000 hectares, of which more than 100 hectares are going organic, choosing the high-value segment instead of chasing volume.

Conclusion: the market does not pay for more. The market pays for what is right.

Sources

doanhnhan.congly.vn (21/10/2026), coffee in nine months: 1.4 million tons (+15.4% in volume), export value USD 6.54 billion (−7.3%), average export price −20%, vneconomy.vn (13/10/2026) & doanhnghiephoinhap.vn (14/10/2026), fruit and vegetables in nine months USD 7.35 billion (+19.9%), expected to reach USD 10 billion for the full year, Báo Gia đình & Xã hội (12/10/2026), India added Vietnam to the list of countries permitted to export fresh durian, vietnam.vn (16/10/2026, via Báo Lâm Đồng), Lam Dong pepper nearly 5,000 ha, more than 100 ha moving toward organic.

doanhnhan.congly.vn

doanhnghiephoinhap.vn

giadinh.suckhoedoisong.vn

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