This week's figures tell a story of divergence

Oct 29, 2026, Weekly data

This week's figures tell a story of divergence.

Fruit and vegetables reached nearly USD 8.3 billion in 10 months, up 17.2%. October alone (preliminary) was the fourth consecutive month to exceed USD 1 billion, up 8.1% year on year. The main driver remains durian, expanded area, longer season.

In contrast, rice exports through October 15 reached 6.6 million tons, about USD 3.2 billion. In the first nine months, volume fell 6.1% but value fell as much as 10.9%. The average export price was only USD 484.8/ton.

Coffee also cooled: on October 28, domestic prices were VND 88,300–88,800/kg, down VND 700/kg in a single session, as the new harvest began.

Conclusion: the market does not pay for more. The market pays for more right, right quality, right market, right timing.

Sources

vietnam.vn (October 28, 2026, based on preliminary data from the Customs Department), fruit and vegetables in 10 months nearly USD 8.3 billion (+17.2%), October the fourth consecutive month above USD 1 billion (+8.1%), vietnam.vn (October 28, 2026, based on the Ministry of Agriculture and Environment + Customs), rice in 9 months 6.4 million tons / USD 3.11 billion (−6.1% in volume, −10.9% in value, average price USD 484.8/ton, −5.1%), through October 15 reaching 6.6 million tons / about USD 3.2 billion, vietnam.vn (October 28, 2026, agricultural products bulletin of October 28), domestic coffee on October 28 at VND 88,300–88,800/kg, down VND 700/kg,

www.vietnam.vn

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This week's figures tell a story of divergence

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